Houston Chambers
How do you do market research?
I just started a new job and we are starting an assignment and we are calling it Market Research. My boss/owner wanted me to look up business in certain areas, to see about starting up another office in another area? Do you know how I can look this up? And how do I find out how much sales our competitors make? (Think of the pie chart) Can anyone help?
Public Comments
- You need to get a subsription to a company like hoovers.com they have all the information you need. At the very least, ask for a free trial, they may let you use it for a day. Another company with that type of data is onesource.com
- Very simple. Get a pen and simple notepad. What ever you are researching use as center for questioning. Take to mall and start asking everyone. Example>>Do you prefer owning or renting. 2. what is it about renting that you prefer over owning. 3. if given the chance would you consider becoming a home owner? etc. etc. Start by saying" can i please have 2 minutes of your time we are doing some local market research and i really need your help, and by the way you get a free Blowpop.
- Marketing research depends on the type of the business: 1- What are you selling. 2- Who is the customer 3- Age group 4- Disposable income 5- Compititors 6- Perception 7- Pricing 8- Depending on what are you selling I can tell you how to find how much your compititors sell. 9- How much work force you need. 10- Media & Marketing usage.....etc
